Predictive Analytics

3 Components that Underlie Predictive Analytics

Let’s start with understanding “Predictive Analytics”. This term originated as an evolution from “Descriptive Analytics”, or just plain “Analytics”.  Descriptive analytics refers to the process of distilling large amounts of data into summary information that is more easily consumed by humans. Example techniques used in Descriptive Analytics include counts and averages to answer a question such as “What were my average sales by region last quarter?” By its nature, descriptive analytics is ...Read More

Self-service Data Discovery and Interactive Predictive Analytics

What’s so important about the convergence of self-service data exploration with interactive predictive analytics? Why does this matter to your organization? Think of all the self-service things you use in a day. Gas pumps. ATMs. Online apps for stock trading, banking and shopping. The idea behind them is added convenience for consumers and reduced costs for providers. People choose what they want, when they want – without involving others in their minute-to minute decisions. The same goes for se...Read More

10 really good reasons to use Predictive Analytics

Predicting the future is a skill many business owners wish they could have. After all, if you could tell what will happen six months from now, you might find that business would be infinitely easier. Of course, this is not possible to such a precise extent. That being said, businesses do have tools at their disposal that they can use to attempt to predict the future, such as predictive analytics. Here are 10 top reasons why you should be using predictive analytics at your business: Get a higher ...Read More